Ecommerce data engineering · Built by operators

Attribution looks backward. Growth happens forward.

Free trial account. We set up your DataBull dashboard. Try it for 30 days. No credit card. No contract.
Request a free trial account See what we build

Every ecommerce owner wants the same answer: where did this sale come from? So you buy the dashboard that promises 99% attribution. Then you spend the next year arguing about the gap, because in practice that number sits somewhere between 50% and 99% and never stays still.

We have run those reports. We have had those arguments. Attribution is a fight about yesterday. The question that grows a store is the opposite one: who is your next customer, and what will they order?

Butterstreet turns your commerce data into customer intelligence you can act on, not another dashboard to read. That comes first. Then, as an optional add-on, you connect it to your marketing automation, Klaviyo, ActiveCampaign or your favorite tool, so the right message reaches the right customer at the right moment.

00 Free trial account

This is what you get.

We set up a DataBull dashboard for you with the data you already have. You use it for 30 days. No credit card. No contract.

01

Dashboard set up for you

We turn your orders, products and customers into a working DataBull dashboard, so you do not start with exports.

02

Next orders made visible

You see which customers are likely to reorder, who is late and which product combinations deserve attention.

03

Action without homework

The signals are ready for follow-up. First you see them. Then, when it makes sense, we connect them to your marketing automation.

04

30 days to try it

Free trial account. No credit card needed. No contracts. After 30 days you know whether this adds something to your store.

Request a free trial account See what DataBull shows
01 The problem

Most of what your store knows, it never tells you.

Be honest. Without exporting anything, can you name the product that made you the most money last month? The two items that keep getting bought together? The customers who are about to reorder, and the ones quietly drifting away? Most owners cannot, and it is not for lack of skill. The answers sit locked in systems that were never built to tell you. So you trust your gut, and your gut is good. It just cannot see what is trending up before your competitor does, or what people keep looking at and never buy.

▸ WHAT SELLS

Your fast sellers, live

Top products and product pairs without an afternoon in a spreadsheet.

▸ WHO IS LATE

Reorder timing

The customer who buys every 9 weeks and is now at week 12.

▸ WHAT IS COMING

Demand ahead

Seasonal patterns and product movement before the buy, not after the miss.

02 The proof
DataBull · customer intelligence layer

Your own data, finally legible enough to act on.

And none of it is guesswork. Google Analytics samples and estimates. DataBull works from your own first-party data, the real orders, products, customers and stock already in your systems, and makes it legible: what is moving, who is late, what sells together, and where tomorrow's demand is starting to show.

Product Signals
Product Signals, rhythm, combinations and reorder timing
Growth Universe
Growth Universe, product families and customer timing windows
Next Orders
Next Orders, who is likely to order next, and when
Customer 360
Customer 360, history, preferences and next action
Explore DataBull
03 Company Brain
Data tools · customer intelligence · private AI

Your business already knows more than your systems can tell you.

Customer rhythm, stock logic, supplier rules, margin notes and internal documents are usually scattered across tools and people. Butterstreet can turn that knowledge into a private company brain: data tools, customer intelligence and AI interfaces built on your own stack when control matters.

Data tools first

We build the analytics layer underneath: clean sources, clear definitions, useful signals and operator checks. The brain needs memory before it needs a voice.

AI where it helps

AI can make the system easier to ask, explain and use. It should not replace the data foundation or invent answers from loose prompts.

Local when required

For sensitive data, the company brain can run on a controlled local or private setup, so customer, commercial and operational knowledge stays where it belongs.

Explore Company Brain Local LLMs for sensitive data
Company brain controlled stack

Sources: orders, stock rules, supplier terms, internal docs

Data foundationmemory

Orders, products, customers, stock and definitions shaped into a layer the business can trust.

Customer intelligencesignals

DataBull-style signals show rhythm, combinations, late customers and next useful actions.

AI interfaceoptional

Local or private AI helps people ask, summarize and explain without turning loose prompts into the source of truth.

The important order: build the data layer first, then add AI where it helps people use it.
04 Selected ecommerce heritage

The experience behind the new model.

The logos below are a selected snapshot of our ecommerce heritage. They are not a current DataBull client roster. They are stores, brands, and projects we built, ran, or helped over the years, and that operating experience is why DataBull exists.

Selected heritage work, not a list of current DataBull clients.
05 Our story

From web agency to data agency.

We did not arrive at data from a consulting deck. We got here by running ecommerce, counting stock, and answering customers, and we saw that the real value is rarely in the store itself. It is in the data underneath it.

Read the full story
FAQ FAQ

Questions, answered.

What does Butterstreet 21 do?

Butterstreet 21 builds ecommerce data engineering for stores that want to know who buys next, what they buy, and when to act.

How is Butterstreet different from an attribution dashboard?

Attribution dashboards argue about yesterday’s sale. Butterstreet builds the forward-looking layer: customer rhythm, product affinity, reorder timing, and demand movement.

Which ecommerce platforms does Butterstreet work with?

Butterstreet can work with Shopify, WooCommerce, Magento / Adobe Commerce, Lightspeed, and custom stores because the work starts from order, product, customer, and inventory data.

Is DataBull an AI product?

DataBull is customer intelligence and statistical ecommerce tooling. It uses behavior, cohorts, product combinations, reorder intervals, and customer rhythm rather than AI hype.

Where is Butterstreet 21 based?

Butterstreet 21 BV is based in Groningen, the Netherlands, and works with ecommerce businesses across Europe and North America.